Hi, I'm Peter.
I build websites, ad systems, and the tools that run them.
I run Novoslate, a small web and advertising studio, and spend my spare hours building software that makes the work faster. This is where I keep the projects, experiments, and notes.
Currently taking on new projects
Google Ads
Local SEO
Custom websites
WordPress
Managed hosting
Automation
What I'm working on
01 · Studio
Novoslate
My web and advertising studio. Lead-focused websites, Google Ads, and local SEO for service businesses.
Visit novoslate.com →
02 · macOS app
Quiver
A library for organizing AI prompts, skills, agents, commands, and repos in one place. Built with Claude Code.
Read the build notes →
03 · Automation
Internal tooling
Site QA crawlers, landing page pipelines, and reporting tools that take the busywork out of running websites at scale.
See what I've built →
Selected work
A few recent sites I've designed and built.
Cascadian Landscape
RKC Construction
Amy Salessi Photography
What clients say
"Smart, cutting edge, great brand enhancer. Fast responses and quick work. 100% recommendation."
"Peter helped me make some changes to my website and is helping me build out another one!"
"Fast, efficient, and professional! He went above and beyond every detail I asked of him."
Writing
Need a site or ads that bring in leads?
Client work runs through Novoslate. Tell me what you're working on and I'll get back to you within a business day.